The latest APU comes in the Elite black and red packaging that looks quite attractive, the box itself is quite small and is certainly more efficiently packaged than older processors.
Reverse side
At the back we get some information about the APU and on the side we can clearly see the APU itself.
The included heatsink
The included heatsink is fairly small, no heatpipes or copper to be seen. While the A10 7850K only has a 95W TDP, it would have been good to see a heatsink that says 'Increase my clock speed a little!'.
The A10 7850K
The overall product impression is still unmistakably AMD.