It took some time for AMD to react to the performance and pricing of new NVIDIA's GTX 680, but react they have. Overnight UK prices on the HD7970 cards alone have dropped by almost £80 in some places, reflecting AMD's new pricing structure:
* HD 7970: $479
* HD 7950: $399
* HD 7770: $139
* HD 7950: $399
* HD 7770: $139
The price reduction appears to be mainly reflected in reference/oem cards which have been in circulation for some time, though some reductions on AIB products with improved cooling have been made too. In conjunction with this offer AMD have also announced their new Three For Free deal, which bundles three new games (two of which are upcoming) with every purchase including:
Award-winning RPG Deus Ex: Human Revolution,
First Person Shooter Nexuiz, due May 2012
Driving Game Dirt: Showdown, also due May 2012
First Person Shooter Nexuiz, due May 2012
Driving Game Dirt: Showdown, also due May 2012
The 7850 and 7870 curiously haven't been reduced in price; whilst making sense in the formers' case this does put a considerable amount of pricing pressure on the latter. At £260 the 7870 does look a touch expensive, whereas the £290 7950 is tasty by comparison.
It remains to be seen how, if at all, NVIDIA will react to these changes in the market when filling out their Kepler 600-series range in the coming weeks and months.
Source: HardwareCanucks, Sample Of UK E-tailer's
