Computex, held every year in Taipei, Taiwan, provides a platform for hardware manufacturers, big and small, to showcase their latest, greatest and most innovative technologies yet. First held in 1981, Computex has grown over the past 29 years with the ever rising popularity in consumer electronics and our reliance on Information Technology. Taiwan has become the centre of technological development since its emergence as an industrial powerhouse in the 1960s and the country is now home to some of the biggest computer manufacturers in the world, including ASUS. So it is very fitting to have the world's second largest computer expo (after CeBIT, Hannover) in the home of consumer electronics.
It has become almost customary for companies to hold small events prior to Computex itself to demonstrate to journalists some of the latest products that will eventually be on show at the expo. Today, we will be having an early look at what ASUS will be showcasing in the following days in Taipei. Following the invitation to attend the seminar at the Soho Hotel in London, I didn't hesitate to accept the offer. On arrival at the luxurious hotel, I was greeted by none other than -VK- who many of you may know from the many online forums he frequents. He is of course the Technical PR and the marketing representative for ASUS UK. And with him were two other representatives from ASUS, one of whom, Josh, was in charge of briefing us with motherboard development and ASUS's design philosophy. His claim to fame came with the introduction of the much revered Sabertooth motherboard last year, for which he was responsible. With everyone gathered, it wasn't long before we were lead to the rather grandiose theatre room. The appeal was of course not the room itself or the sofa armchairs but the open system they had on display. The main attractions were four pieces of hardware sitting on a desk that greeted us on entry.
Before I go into further details, let's remind ourselves exactly what brought ASUS success:
A bit about ASUS:
ASUS comes from the last four letters of Pegasus, the winged horse in Greek mythology that represents the inspiration of art and learning. ASUS embodies the strength, creative spirit and purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and innovation with each product it introduces to the market.
ASUS pursues technological and aesthetic perfection through continuous innovation. We place ourselves in our customers’ shoes to develop a deep understanding of, and genuine empathy for, their needs—enabling us to create user experiences that transcend the norm.
ASUS Design Philosophy
ASUS Design develops high-quality solutions our customers will enjoy.
Our design process is built on thorough research, early anticipation and well-planned execution.
We act with a global vision and a focus on local strengths, conditions and heritage.
ASUS comes from the last four letters of Pegasus, the winged horse in Greek mythology that represents the inspiration of art and learning. ASUS embodies the strength, creative spirit and purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and innovation with each product it introduces to the market.
ASUS pursues technological and aesthetic perfection through continuous innovation. We place ourselves in our customers’ shoes to develop a deep understanding of, and genuine empathy for, their needs—enabling us to create user experiences that transcend the norm.
ASUS Design Philosophy
ASUS Design develops high-quality solutions our customers will enjoy.
Our design process is built on thorough research, early anticipation and well-planned execution.
We act with a global vision and a focus on local strengths, conditions and heritage.
With that covered, let's see what ASUS wanted us there for.
