The Neon 3K software can be downloaded from its product page and is comprised of a fairly simple UI. You can adjust the polling rate, lighting, 2 DPI settings, as well as reprogram each of the 8 buttons to which you can save up to 5 different profiles. The macro recorder is easy to use though doesn't seem too advanced as it does not record mouse actions.
You can choose from 6 colours and various effects including constant, heartbeat, blink and breathing as well as being able to adjust the effect speeds. Alternatively you can turn the lighting off.