An initial look at the packaging alludes to the sheer size of Primo, this case is a monolith. There is a depiction of the case found on the front-side of the box, whilst on the sides there are technical specifications and on the rear, Phanteks have listed all of the integral features.
Inside this huge box, the case is covered in a clear plastic sheet and held in place with two polystyrene pillars on both sides and an additional piece at the top for extra protection during transit.
Packaigng for Primo
Unveiling Primo we are met with an eye-catching, colossal computer chassis. Due to its unique visual appearance its easy to distinguish this case from others, if not only for its sheer size measuring in at 250mm x 650mm x 600mm (WxHxD).
On the prominent side, there are two sections of tinted Perspex. The larger of the two spans the entire height of the interior, giving a preview of the hardware installed. Since Primo is touted for water-cooling a transparent window is ideal for showing off exciting configurations.
On the alternate side we have a solid panel with three marked out perforated sections. The section towards the front of the case can house dual 120/140mm fans and has a respective dust filter. Towards the back of this side panel the perforated section covers the PSU area and again this has a dust filter which is magnetic and can be taken off and cleaned.
Large Perspex split-window
Distinct styling helps Primo stand out