AMD Radeon Counters NVIDIA GPP Highlighting Freedom of Choice For Gamers

👤by Michael Pabia Comments 📅18.04.2018 04:47:46

The unending battle between NVIDIA and Radeon just heated up once again with NVIDIA’s Geforce Partnership Program on the roll. AMD counters that with a pledge to reignite “Freedom of Choice” for gamers. AMD Radeon recommits itself to open innovation and genuine transparency through industry standards.

AMD announces the launching a new brand that will carry AMD Radeon from AMD’s partners. ASUS ROG already announced their own implementation of this branding with the new AREZ-branded Radeon graphics cards. AMD also slams its competitor’s products saying that its products come bundled with “gamer taxes” to enjoy features and experiences that gamers are naturally rightful to have access to. AMD is also proud to announce its partnership with brands that share the same value of innovation, openness and inclusivity that most gamers value as well.

AMD Radeon™ Graphics: Freedom of Choice

Key values that brands sporting AMD Radeon products offer:
A dedication to open innovation
AMD works tirelessly to advance PC gaming through close collaboration with hardware standards bodies, API and game developers, making our technologies available to all to help further the industry. Through our collaboration with JEDEC on memory standards like HBM and HBM2, Microsoft on DirectX and Khronos on Vulkan, and through the GPUOpen initiative where we provide access to a comprehensive collection of visual effects, productivity tools, and other content at no cost, we’re enabling the industry to the benefit of gamers.

A commitment to true transparency through industry standards
Through industry standards like AMD FreeSync technology, we’re providing the PC ecosystem with technologies that significantly enhance gamers’ experiences, enabling partners to adopt them at no cost to consumers, rather than penalizing gamers with proprietary technology “taxes” and limiting their choice in displays.

Real partnerships with real consistency
We work closely with all our AIB partners so that our customers are empowered with the best, high-performance, high-quality gaming products and technologies available from AMD. No anti-gamer / anti-competitive strings attached.

Expanding the PC gaming ecosystem
We create open and free game development technologies that enable the next generation of immersive gaming experiences across PC and console ecosystems. These efforts have resulted in advancements such as AMD FreeSync adoption on TVs for Xbox One S or X, integration of forward-looking “Vega” architecture features and technologies into Far Cry 5 without penalizing the competition, and the inclusion of open-sourced AMD innovations into the Vulkan API which game developers can adopt freely.

AMD commits to putting out premium high-performance graphics cards that will meet the demands of gamers through its partners without anti-competitive conditions. AMD supports its partner’s to carry the Radeon RX brand with openness, transparency and without restriction offering access to technologies, experience and APIs freely.

See AMD’s statement at

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