AMD Will Be At Computex, Will Provide Polaris & Bristol Ridge Updates

👤by Tim Harmer Comments 📅21.05.2016 17:51:53



AMD have confirmed via press release that they will indeed be attending Computex2016, and plan to showcase their 'latest technology' at the event. The event will be attended by AMD luminaries including CEO Lisa Su; General Manager, Computing and Graphics Business Group, Jim Anderson; and Senior Vice President and Chief Architect, Radeon Technologies Group, Raja Koduri.

More than simply a presence at Computex, AMD will also be holding a press conference to share Polaris updates and launch the 7th Generation AMD A-series APU series. Although it has got lost in the shuffle somewhat these past few weeks, the 7th Gen. APU AKA "Bristol Ridge" is a non-trivial update which is expected to launch with DDR4 support and a new socket design. This press conference will be livestreamed at 3am UK time on June 1st (10pm EST on May 31st), and can be tuned into at http://www.amd.com/computex.

AMD's Computex strategy was recently called into question through persistent rumours regarding the status of their Polaris graphics architecture, including suspect performance figures and even the possibility that their release would be postponed. The red team were the first to demonstrate their new architecture behind closed doors, but with NVIDIA pre-empting Polaris with next week's release of the GTX 1080 it was perhaps unsurprising that speculation towards AMD's new range would run rampant.

It's believed that AMD are running an embargoed press event at Macao, China prior to Computex, and with luck a concrete Polaris release schedule will be revealed soon after. Polaris 10 & 11, AKA Ellesmere and Baffin, are expected to be mainstream/mid-range parts rather than high-performance competitors to the GTX 1080/1070, and may see a revival in market share if their price is attractive and performance doesn't miss.


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