Cooler Master Retires Choiix Brand

👤by Tim Harmer Comments 📅15.12.2011 17:19:22

Cooler Master have decided to discontinue the Choiix brand of mobile peripherals. Whilst they haven't cited a reason a desire to raise the profile of these products, at a time when mobile computing platforms are expected to go from strength to strength, must have been a factor. It's a shame that Choiix wasn't able to carve out a strong enough identity of its own to continue on without needing to be brought back into the fold, but sometimes that's just the way things shake out when you're in a relatively narrow product space and there are dozens of competing brands.

Thankfully CM don't appear to be discontinuing the products themselves. Recently released Choiix products will be rebranded Cooler Master, and CM will release new products starting next month with the Wake up Folio and Wave Stand.

Cooler Master Wake up Folio

Cooler Master released the Wake up Folio for iPad 2. This handy cover protects both the front and the back of the latest Apple tablet and can also be used as a support to put iPad 2 at a comfortable reading angle or even set it up straight. The Wake up Folio is available in seven different colors so everyone can pick out the ideal product for them. The Cooler Master Wake up Folio is available now for 25.25/29,95.

Cooler Master Wave Stand

An accessory that is not only compatible with iPad, but with actually all tablets in the market is the Cooler Master Wave Stand. This product allows the user to put their Tablet PC in any angle between 0 and 135 degrees to give the opportunity of reading a website page for example in the ideal position. The Cooler Master Wave Stand is available for a recommended price of 25.25/29,95.

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