EA is "going to be a 100% digital company, period" says Gibeau

👤by Craig Farren Comments 📅03.07.2012 08:49:31

I guess this is hardly surprising to anyone. EA having been pushing digital distribution pretty hard since Origin has been launched. EA Labels president Frank Gibeau has announced that EA won't be selling games at bricks-and-mortar stores for much longer.

It’s in the near future. It’s coming. We have a clear line of sight on it and we’re excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that’s the best way for them to get it, that’s what we’re going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalised with what we’re doing… For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future… we’re going to be a 100% digital company, period. It’s going to be there some day. It’s inevitable.

I think this is a good move? What do you think?

Source: www.gamesindustry.biz

      Please share your thoughts by commenting below!


EA is "going to be a 100% digital company, period" says Gibeau


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#25854 Posted on: 03.07.2012 13:39:40
Not another comapny going digital! I hate having to download games they charge you more for the privilege of not even having a physical copy of the game!

Not to mention people with terrible internet connections, for me to download a 10GB game it can take up to 4 days! plus if your on a download limit you would only be able to download 1 game a month nevermind play it online afterwards.

All it is, is more profit for the company for less work and I bet you they will start to release unfinshed games like most games now a days and say its alright due to origin patching automaticly.

Soon PC games will cost as much as X-Box and PS3 games if that happens I'm selling my PC I've had enough of companies thinking they can just rip you of permantly while telling you your getting a great deal/better service..

I'll get of my soap box now...

EA is "going to be a 100% digital company, period" says Gibeau


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#25855 Posted on: 03.07.2012 15:17:32
I think it works well if you have an alright connection which most folk do in UK. Most packages that people are on are near to unlimited usage anyway.

Personally I prefer to buy digital but that's only since going fibre, its much more efficient. Plus, once you download with Steam, if you copy the directory and backup somewhere you dont need to download again

EA is "going to be a 100% digital company, period" says Gibeau


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#25857 Posted on: 03.07.2012 15:40:12
Call me old fashioned but I prefer a hard copy too. I remember the days of having a large box with a huge instruction manual that took a day to read through whetting the appetite. Today you only get a paper sleeve though I still prefer a hard copy . If someone hacks your account you don't lose a grands worth of games or at least major downtime while the issue is resolved. It is also much quicker to install via DVD regardless of download speed.

Also, as a reviewer, using a steam/origin game that auto updates without telling you can be a nightmare as it can throw results way off.

Give me back my tape deck and loading tunes please .

EA is "going to be a 100% digital company, period" says Gibeau


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#25859 Posted on: 03.07.2012 16:36:06
I only get my games by download because I hate waiting for delivery. But there are times when there is a bargain if you buy from shops (like Crysis maximum edition I got for £5 from Amazon)

But this cant be true...... Microsoft and Sony hinted they were going to go fully digital with their next consoles, millions rejoiced as although most of us have good internet, allot still haven't. Since both Sony and Microsoft said there will be disc drives and you will still be able to buy games, as it is what makes a console a console and available for everybody.

So I highly doubt EA who make lots and lots of console games will be going digital only.... they would cut their sales in half for the consoles, it would be suicide.

EA is "going to be a 100% digital company, period" says Gibeau


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Joined: 2011-01-21

#25863 Posted on: 03.07.2012 23:32:08
There is talk that Sony has bought a digital gaming platform (similar to onlive - keep an eye on the news for more ) so I wouldn't be surprised if the next gen of consoles follows the PC trend of digital only or digital as the majority.

I personally like the ability to choose. I don't really care if I have digital games spread over different platforms but I also like boxed copies. Basically I just buy whatever is the cheapest

Internet in Australia is a joke though. So I prefer boxed copies because it is more convenient for me.

Also, digital only means you can't buy or sell second hand games. I used to buy boxed copies of games and finish them and then sell them if I didn't think I would play it again.

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