Fractal Design unveils new corporate identity with a complete graphic makeover from the logo and website to the packaging and product branding. This facelift will reflect on all of Fractal’s products, channels, and communications as of August 14, 2019. With this, Fractal Design’s products from this day forward will be featuring the new logo and packaging. There will be a mixture of old and new products in circulation momentarily. The new corporate identity will also reflect on Fractal’s media channels and corporate channels such as web listings, newsletters, promotions, and others.
“We’ve created a new brand platform that I think shows clearly who we are as a company,” says founder Hannes Wallin. “It will help strengthen our market presence and communicate clearer.”
Fractal Design’s new logo has a minimalistic design compared to the previous logo. Fractal’s redesigned website is also simpler and cleaner, offering a more responsive site and keeping it interactive. Fractal’s website was pulled off shortly to make way for the redesign which is now accessible. Explore the redesigned Fractal Design website at fractal-design.com.