Competition is nip and tuck between NVIDIA and AMD these days, and AMD look set to make it even more tasty. Tweaktown are reporting that, following a reduction in July, the California-based company are reducing pricing yet further for key members of the 7000-series and bring even more bang-for-your-buck to stretched consumers:
* 1GB 7850 down $40 to $190
* 2GB 7850 down $40 to $210
* 2GB 7870 down $50 to $250
* 3GB 7950 down $30 to $320
* 2GB 7850 down $40 to $210
* 2GB 7870 down $50 to $250
* 3GB 7950 down $30 to $320
Most eye-catching of these new prices is that of the 2GB 7870, down to $250 (or close to £200), but keen overclockers will want to grab a piece of the 2GB 7850 action with aftermarket cooling.
The key precipitating factor may well be the broadly positive reviews of NVIDIA's GTX660Ti, with sites putting the new card between the the 7870 and 7950 in performance depending on benchmark and driver selection. In our review W3bbo viewed this as a key weakness, and AMD may be looking at exploiting just that weakness in the months to come.
In addition, NVIDIA's low-end Kepler parts are still AWOL, resulting in the 7850 and 7870 only competing against the previous generation of cards. AMD need to push this advantage home in advance of both the 650/660's release and build market share before the October release of Windows 8.
Source: Tweaktown
