PRESS RELEASE



HyperX®, a division of Kingston Technology Company, Inc., the independent world leader in memory products, today announces its “Meet the Pros” exclusive Pop-Up Shop launching in London’s Soho from 27-31 May.

HyperX joins forces with Intel and Overclockers UK to create a fully immersive gaming experience where game enthusiasts and visitors can go head to head with professional players and compete on the newly released Project Cars game. Players with the fastest lap times will receive daily prizes comprising of gaming peripherals and accessories, and a grand prize featuring a custom gaming rig is up for grabs on the final day of the competition.



The event will headline Snoopeh, the League of Legends global gaming champion, presenting at the Pop-Up Shop and meeting with fans on Thursday, 28 May.

The world's number one computer benchmarking champion 8Pack will also be attending on Thursday, 28 May giving fans a chance to meet the renowned record breaker and gain first hand expert advice on making the most out of their PC or gaming system.

The event is open to the public from 27-31 May at 27 Peter Street, London, W1F 0AR with an exclusive press evening on 28 May:





A full array of HyperX products will be available to view and purchase at the event, with expert advice on hand.