One should be careful with one's timings as the Internet always notices and never forgets. Such is the moral of today's tale as Expreview post an interview with a GIGABYTE executive taken during the ChinaJoy Game Developers Conference, only to retract it swiftly as the information revealed was not currently for public consumption. Unfortunately for GIGABYTE Expreview weren't swift enough; eagle-eyed writers at TechPowerUp hastily translated and wrote up their own story based on the interview. As it turns out the leak will also be something of an annoyance to NVIDIA.
The meat of the leak is that NVIDIA look set to launch a brand new GPU in September, something for which there had already been strong indications but little in the way of direct confirmation. It's unsurprising that GIGABYTE would have some advanced knowledge - they're generally an integral part of the launch line-up for NVIDIA's reference GPUs - but in this case the interview also discussed a custom-cooled variant capable of dissipating 650W of heat. This variant will be known as the GTX 880 G1.Gamer, and is intended to run passively at a relatively wide load band before kicking the fans in.
NVIDIA's GTX 880 is expected to make use of their Maxwell architecture whilst remaining on the 28nm node, much like the mainstream GTX 750 and 750 TI. Performance and pricing should be reflective of the 'GTX x80' SKU, but there's a fair chance it won't replace the GTX 780 immediately. If the rumours hold up expect there to be some further information released at or just after Gamescom (beginning 13th Aug. for Press, 14th for general attendees).