Logitech Acquires Blue Microphones

👤by Michael Pabia Comments 📅31.07.2018 17:01:48

Logitech has announced its acquisition of Blue Microphones, a world-renowned maker of studio-quality microphones. Blue Microphones are popular amongst music artists such as Bob Dylan and Imagine Dragons. Among the popular Blue Microphones are the Blue Yeti and Blue Snowball microphones that offer the high-quality audio recording. This makes them popular for podcast and streaming use. Logitech got interested with Blue Microphones the moment they discovered them and was convinced that Blue and Logitech can achieve greater heights together.

Statements from Logitech and Blue

“Logitech’s acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people’s passions (from music to blogging) to life. Joining with Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our existing gaming, PC webcam and audio categories. It’s exciting!”
- Bracken Darrell, Logitech CEO

“Blue and Logitech have a lot in common. Both companies work at being small, fast and hungry, crafting great products with cutting-edge design and technology. We’re an established leader in the broadcasting space with a strong product portfolio. Logitech has designed at its heart, tech know-how, and global reach. Together we can do amazing things.”
– John Maier, Blue Microphones CEO

For Logitech, this opens up a new opportunity to create a gaming and streaming-oriented studio-quality microphone to be paired with the already-popular Logitech G webcams. Joining up with Blue Microphones and its high-quality microphone lines is a logical adjacent opportunity that can go well together with Logitech G products.

Learn more about Blue Microphones at https://www.bluedesigns.com/
Learn more about Logitech G at https://www.logitechg.com/

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