MSI breaks down its gaming products (Desktop/Monitor/Motherboard/PC Components) into three different segments, which are the MEG series, MPG series, and MAG series, to position the products in the market precisely and to satisfy the needs of different gamers. During the past few years, we have developed many products under these series and shared fascinating designs with gamers around the world. Now we are delighted to reveal graphical symbols designed for each series. The added symbols will not only generate a new visual identity but also clearly define each series. More specifically, with the involvement of new symbols, the new looks of the MEG, MPG, and MAG series will also be presented to gamers.
From early 2023, gamers will see the new logo designs being applied to gaming motherboards, gaming desktops, gaming monitors, gaming chairs, cases, power supplies, and liquid coolers. With our new symbols, we have defined the design languages of each series and planned to make the products look like they belong in the same family. The new symbols can be seen in the recently launches MSI X670 Series motherboards.
New Symbol Design and Identity for MEG, MPG, and MAG seriesEver since we positioned our gaming products in MEG, MPG, and MAG series, we have been implementing various design styles on each series to satisfy different preferences. As our product lines expand quickly, we recognize the importance of delivering clear messages and better-defined stories for each series to respond to the growing size of the audience. Hence, with the start of adding new graphical symbols to each series, we expand the story of each series and bring out fresher looks to accommodate different gamers.
The MEG Series: For enthusiasts who pursue a transcendent gaming experience
As our flagship series, the MEG series has been committed to achieving ultimate aesthetics and providing exceptional performance to serve those who pursue peak gaming experience. For a long time, the MEG series has been designed to set the highest standard of gaming products and consists of masterpieces worth collecting. The new MEG symbol maintains the core concept of presenting the best aesthetics and pushes the series further by carrying a new story.
Combined with the iconic MEG triangle, the design of the MEG symbol takes the concept of mysterious runes from ancient civilizations to outline the power and elegance of the MEG series. With the symbol, the MEG series reinforces the determination to always stand at the peak and become a gaming legend who will conquer all challenges. For gamers who pursue the best gaming experience, the MEG series will keep delivering stunning designs and producing products that go beyond everyone's expectations.
The MPG Series: For those who enjoy outstanding performance with a desire to show their unique style
The MPG series has attracted a lot of followers because of its outstanding performance and unique design style. To respond to an increasing number of gamers who embrace fashion trends with an ambition to express their distinct personalities, we decided to amplify the style of MPG. Consequently, as we release the new MPG symbol, now the "performance" in the MSI Performance Gaming series not only means that we provide gamers with powerful systems, but also suggests that we attempt to fascinate the gaming world by showing stunning and memorable styles.
The new symbol is designed to be trendy with more popular elements, including street style, pop, mix, and match style, with more to join the MPG series design later on. Namely, in addition to our stunning and advanced RGB light control, we are well-prepared to demonstrate more splendid design concepts for our new MPG series products. By applying these fantastic ideas, we will create more distinctive designs that captivate the audience at first glance.
The MAG Series: A younger series which provides gamers exceptional experience with stable and durable products
The MAG series had been embraced by gamers due to its uncompromised durability and stability. During the past few years, benefiting from the complete product line and tough design image, the MAG series attracted a group of fans who are into military-inspired designs. To satisfy a more diverse audience inclusive of a younger group of gamers, we decided to give MAG a fresher and brighter look. To be more specific, besides the highlighted series characteristics of reliability and stability, we added a new MAG symbol to the series that depicts the concept of unity. Moreover, we introduced a new color to enrich the tone of the MAG series to make the series more energetic and passionate. By presenting a younger look, we want to recruit more players to the series and build a deeper connection with them. In the future, the fans of the MAG series can still see their beloved military elements on all MAG products, yet, with a fresher and better look. The core that would never change is the quality and reliability of MAG products as well as our determination to stand alongside the gamers.
There is no doubt that the MEG series, MPG series, and MAG series will keep producing gaming products of high quality. Gamers can expect more intriguing designs and stories to come. Launching new symbols is just the beginning. We are going to enrich each series by presenting distinctive characteristics and demonstrating a family look on the overall design. By doing so, we can meet the needs and various preferences of different groups of gamers and ensure gamers can always find a sense of belonging with MSI products.