Hot on the heels of the GTX690 announcement, NVIDIA's CEO Jen-Hsun Huang also announced the 'GeForce Experience'; a cloud-based service that promises to simplify the configuration of game settings based on your hardware.
The basic premise is to automatically adjust game settings based on your hardware configuration, thus letting you get into and play the game quicker. Of course you will still be able to adjust the settings manually according to personal preference. This service will apply to laptop gaming as well as desktop with a beta supposedly starting in June.
For more information go to PC Perspective