Overwatch’s Pink Mercy Campaign Raises $12.7M For Breast Cancer Research Foundation

👤by Michael Pabia Comments 📅10.07.2018 06:07:01

Blizzard launched the limited edition Pink Mercy skin in the Overwatch game and Pink Mercy t-shirts to raise funds for the Breast Cancer Research Foundation. The two-week charity campaign gathered an unexpected $12.7 million US dollars from the Overwatch community worldwide. The overwhelming generosity is deemed the largest donation by a corporate partner within one year in the foundation’s 25-year history. Aside from the limited edition in-game Pink Mercy skin, Pink Mercy shirts for men and women designed by community artist VICKISIGH were also sold.




Breast Cancer Research Foundation (BCRF) receiving a cheque for $12,703,828.87 from Blizzard Entertainment


Pink Mercy Skin


The limited edition Pink Mercy skin was offered as an in-game purchase available to all Overwatch players on PC, Xbox One and Playstation 4. Blizzard Entertainment donated 100% of the proceeds from the skin sales to the foundation.

Charity Streams, Fan Art and Cosplays



Aside from the limited edition in-game skin and merchandise, 14 different Overwatch starts also launched charity streams on Twitch that generated over $130,000 US dollars in addition to the $12.7 million raised through sales. During the two-week fundraising campaign, the Overwatch community also contributed fan art, cosplay and more.

Learn more about the Breast Cancer Research Foundation at www.bcrf.org.
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