Philips & MMD Showcase Display Innovations At IFA 2015

👤by Tim Harmer Comments 📅27.08.2015 16:29:06

Amsterdam, August 27, 2015 - MMD, the leading technology company and brand license partner for Philips Monitors, is raising the stakes in display performance and clarity at IFA 2015. Visitors who want a one-stop encounter with display innovations for professional and leisure applications should make the Philips stand in Hall 22 a highlight on their tour of the event. IFA 2015 takes place from 4 to 9 September in Berlin.

One standout highlight is the new curved monitor, a Philips display first. This 34-inch display wraps around the user’s line of vision to create a truly immersive, focused experience. By placing the user at the centre of the action, it creates more personal space and provides total focus on the task in hand. The edge-to-edge glass and ultra-narrow border enhance this seamless appearance and maximise the viewing area. Visuals are razor-sharp, thanks to the CrystalClear, UltraWide Quad HD resolution (3440 x 1440), AH-IPS LCD technology and a wide viewing angle to bring graphics and images to life.

Sound quality is equally amazing. Through accurate placement of audio cues, the display’s DTS Sound technology elevates the playback quality of music, movies, streaming and games to new levels. Users enjoy an immersive virtual surround sound experience, complete with rich bass and dialog enhancement and maximised volume levels free of any clipping or distortion.

Also on show is the new Philips 27-inch LCD monitor with UltraClear 5K resolution. With 14.7 million pixels (5,120 x 2,880), the latest 5K resolution technology packs four times more content per screen inch than Quad HD resolution, for more dazzling visuals than ever. The new display is also equipped with PerfectKolor Technology, which ensures factory-calibrated 99% AdobeRGB colour space and one billion colours. As well as brilliant colour and resolution, the display is thoughtfully engineered to fit the way people work, with webcam, MultiView for dividing the display space into multiple partitions, built-in speakers for great sound, as well as a non-glare screen and Flicker-Free technology for reduced eye fatigue.

Taking colour intensity to the max, a new 27-inch IPS-ADS Adobe RGB display with Quantum Dot Color IQ™ is also premiered at IFA 2015. This transformative technology delivers over 50% more colour than traditional LEDs. It is also more affordable, costing a fraction of most colour-critical technologies, and more energy-efficient: Quantum Dot Color IQ uses 25% less energy than comparable technologies.

IFA 2015 marks the European debut appearance of the Ambiglow Plus Base. Ambiglow technology creates a halo of light on and around the base that syncs with the display image to create a more immersive viewing experience. The light is still available even when the display is off so users can adjust colour and brightness to create a unique room ambience. It is also possible to set the timer to wake up or fall asleep with light of a chosen colour.

MMD is also rolling out its innovative SoftBlue technology to a 24-inch display, which will be on show at IFA 2015. SoftBlue technology protects eyes and reduces eye fatigue by mitigating the impact of blue-light exposure. It does this by eliminating blue light emissions at potentially harmful wavelengths, but without sacrificing the fidelity and quality of the original colour. Users therefore enjoy well-being for their eyes as well as professional-grade colour fidelity.

MMD will be showcasing these Philips displays and innovations at the Philips stand in Hall 22. Visitors will have plenty of opportunity to test the monitors and experience the viewing quality for themselves.

More information on Philips LCD monitors can be found at

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