GAMEMAX is stepping into a new era with the launch of its refreshed brand identity and next-generation product lineup. Under the theme "Roar to the Future," GAMEMAX aims to showcase its commitment to innovation, sustainability, and cutting-edge design. This milestone marks a significant transformation for GAMEMAX, positioning itself as a leader in high-performance gaming and creative solutions.

The company has previously announced the "Roar to the Future" event scheduled for March 4, 2025, inviting media representatives, content creators, and industry partners to witness the unveiling of its bold new identity and state-of-the-art products. This event will highlight GAMEMAX’s dedication to pushing boundaries and evolving beyond its OEM roots to deliver products that emphasize both quality and design.

Watch the Roar To The Future event below.

Exclusive Interview with GAMEMAX

In an interview with Zack Chang, Marketing Director at GAMEMAX, he explained that the rebranding signifies a pivotal moment in the brand’s evolution. "Although we began as an OEM brand—primarily focused on manufacturing—our goal now is to move beyond that stereotype by delivering products that excel in both quality and design. We've assembled a fresh team of forward-thinking professionals who are passionate about innovation, aesthetics, and performance. From advanced engineering to a bold new design identity, everything we do reflects our commitment to creating next-generation products that stand out for their reliability, style, and user-centric features."

The new brand identity also reflects an ambition to expand into broader markets while maintaining its core values of reliability, high quality, and design excellence. GAMEMAX products are already available in key markets worldwide, and the company plans to further broaden its global reach in 2025, making its high-performance solutions accessible to gamers and creators everywhere. "Our goal this year is to significantly broaden our global reach, ensuring gamers and creators everywhere can experience GAMEMAX’s next-generation quality and design," a company representative stated. "For more detailed selling information, please visit our website."

With the new brand identity, GAMEMAX also unveiled a new logo redesigned using the golden ratio bringing a sense of balance and harmony in the new logo design.

Expanding Product Lineup

GAMEMAX is gearing up for an exciting year in product development. While the company has not disclosed the exact number of releases for 2025, it has confirmed the launch of four products so far and is on track to unveil around 20 new products by mid-year. The March 4th event will provide an exclusive first look at the company’s next-generation flagship products, setting the stage for a year of groundbreaking innovations.

During the livestream, GAMEMAX presented four innovative products: the N90 gaming chassis, BLADE CONCEPT open-frame chassis, TORNADO T12 cooling fan, and LION CORE power supply unit.



The GAMEMAX N90 is still a prototype and appears to adhere to the very popular “aquarium-style” cases with its lavish use of tempered glass panels but with a few unique touches coming from the success of the GAMEMAX N80 chassis. Most certainly, it looks fresh and different but with the same characteristics of most aquarium-style cases seen today.



The GAMEMAX BLADE CONCEPT is perhaps the most unique gaming chassis showcased by GAMEMAX with its open-frame design and one-of-a-kind look that’s certainly eye-catching. The BLADE CONCEPT appeals to enthusiasts and hardcore gamers who want something different than the typical box-shaped desktop chassis.



The GAMEMAX TORNADO T12 cooling fan isn’t your average cooling fan, with its rather unique placement of RGB lighting on the frame. The TORNADO T12 certainly looks different and if you want something that looks different on your gaming PC – this offers just that.



The GAMEMAX LION CORE power supply unit is GAMEMAX’s attempt to compete in the premium PSU market designed for hardcore PC enthusiasts and high-end PC gamers. We look forward to checking out this PSU soon.

Project SIMBA

GAMEMAX also launched the Project SIMBA initiative, opening opportunities for influencers and creators to collaborate and experience GAMEMAX’s products. Learn more about Project SIMBA here.

For more information on GAMEMAX’s upcoming launches, events, and global availability, visit the company’s website. Stay tuned for updates from the "Roar to the Future" event as GAMEMAX paves the way for the future of gaming and high-performance technology.