VPN Demand Grows Together With Concerns About Users’ Privacy

👤by Michael Pabia Comments 📅17.08.2021 09:59:27
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As International VPN Day approaches, a digital privacy expert talks about how virtual private networks are becoming mainstream as concerns regarding users' privacy grow. According to Google Trends, over the past 8 years, interest in virtual private networks (VPN) has doubled and outgrown the demand for another popular cybersecurity product — an antivirus.

“Spikes in the demand for VPNs usually concur with cybercrime statistics or some important political decisions related to internet surveillance or privacy in general. Virtual private networks help users to encrypt their traffic and browse with peace of mind, without third parties accessing their data. As people face dangers or restrictions, they tend to value their privacy, security, and freedom more. That is why VPNs are becoming more of a mainstream product nowadays,” a digital privacy expert at NordVPN Daniel Markuson comments.

As International VPN day will be celebrated this week on August 19, we can overview the history of how VPNs are becoming one of the top cybersecurity products of today. Below are some of the events that made VPN usage popular.

Edward Snowden and the rising cybersecurity issues

VPNs emerged in 1996 when Microsoft first came up with the technology to help their employees work from home more safely. Afterward, private networks were only used by businesses. Regular users’ interest rose only in 2013, when Edward Snowden revealed the existence of massive secret information-gathering programs. The spike wasn’t significant as there was still very little knowledge about the technology, but it was the first time when people became concerned about their internet privacy. In fact, interest in private browsers (such as DuckDuckGo) doubled overnight.

Cambridge Analytica and “Snoopers’ Charter”

For a long time, VPNs were mostly used in Asian countries to unlock western content and social media restricted by the government. The report presented by GlobalWebIndex in March of 2016 showed that Indonesia saw the most prolific usage of VPNs in the world, with 41% of internet users using virtual private networks on their devices. Other Asian countries weren’t far behind, while people in the Western world were much less active in VPN usage.

The situation started to change in November of 2016 when Trump was elected president of the US and the Cambridge Analytica scandal got associated with this win. Another important event was the Investigatory Powers Bill — nicknamed the “Snoopers' Charter” — which was agreed upon by both Houses of Parliament in the UK at the end of 2016. Under the new administration, Obama’s rules on net neutrality were rolled back. This caused paid VPN subscriptions to double on Google Play. The peak in sales was reached in March of 2018 when it came to the public attention that personal data belonging to millions of Facebook users was collected without their consent by the British consulting firm Cambridge Analytica.

Similar tendencies could be seen in the United Kingdom after the “Snoopers’ Charter” approval. The bill has given the government unparalleled powers to snoop on citizens’ web records, intercept their communications, and even hack into people’s smartphones. Ever since the bill was presented in Parliament in July of 2016, interest in VPNs was rising and NordVPN’s sales in the UK tripled over the three months after the legislation.

COVID-19 and VPNs becoming mainstream

The coronavirus pandemic made a lot of people switch to remote work. With many companies seeking to protect their data and employees from possible cyber-attacks, VPNs demand increased by 44% over the second half of March 2020 and remains 22% higher than pre-pandemic levels.

“During the pandemic, cybercriminals took advantage of the confusion and lowered security protocols connected to people working at home. The good news is that it also made people more interested in cybersecurity. At the moment, there are 142 million VPN users in the US alone. And the demand is growing every year”, Daniel Markuson, a digital privacy expert at NordVPN, shares.

Daniel Markuson thinks that, in the future, VPNs will become as mainstream as antivirus products are at the moment and invite everyone to celebrate International VPN day on August 19. Use this day as an opportunity to broaden cybersecurity awareness.

To learn more about NordVPN, please visit https://nordvpn.com/