Western Digital Redesigns My Passport and My Book Drives

👤by Michael Pabia Comments 📅13.10.2016 16:00:33

Western Digital redesigns and modernize its My Book, My Passport and My Passport for Mac portable storage drives. The redesign was completed in partnership with fuseproject, an award-winning branding and design firm. The new design was created with the customers' preferences in mind which aims to assist the user with regards to their use of the storage device. The new and redesigned drives also feature hardware encryption and password protection to secure the user's data and files. WD's senior vice president has a statement below regarding the redesigned My Book and My Passport drives.

"As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level. Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories."
- Jim Welsh, Western Digital senior vice president, Content Solutions Business Unit


My Passport portable hard drives
The new WD My Passport drives will be available in six vivid colors - red, yellow, black, blue, orange and white.
- New attractive design with textured bottom
- Password protection with 256-bit AES hardware encryption
- Automatic backup with included WD Backup™ software
- Up to 4TB capacity
MSRP starts at $79.99/ £65.55

My Passport for Mac drives
- New attractive design with textured bottom
- Password protection with 256-bit AES hardware encryption
- Formatted for Mac OS® X and Time Machine® ready for easy backup
- Up to 4TB capacity
MSRP starts at $79.99/£65.55

My Book desktop hard drive - backup for PC and Mac®
The new WD My Book will now be available up to capacities of 8TB.
- Password protection with hardware encryption
- Automatic backup with included WD Backup software
- Up to 8TB capacity
MSRP starts at $129.99/£106.53

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