ASUS Takes Over Intel NUC Business

👤by Michael Pabia Comments 📅19.07.2023 12:13:21

It’s a week of companies acquiring companies - or major assets like how CORSAIR acquired DROP’s assets. Yesterday, Logitech acquired Loupedeck, the company behind the Razer Stream Controller. Today, the rumour of Intel stepping away from its Intel NUC segment is now confirmed as Intel releases a statement regarding its agreement with ASUS to take over the NUC business. We could see the Intel NUC Extreme sporting the ROG branding very soon.

Press Release
Today, Intel announced it has agreed to a term sheet with ASUS, a global technology solution provider, for an agreement to manufacture, sell and support Intel Next Unit of Compute (NUC) 10th to 13th generations systems product line, and develop future NUC systems designs.

“Our NUC systems product team delivered unique products that spurred innovation in the ultra-small form factor market. As we pivot our strategy to enable ecosystem partners to continue NUC systems product innovation and growth, our priority is to ensure a smooth transition for our customers and partners. I am looking forward to ASUS continuing to deliver exceptional products and supporting our NUC systems customers.”

- Sam Gao, Intel vice president and general manager of Intel Client Platform Solutions

Why It Matters: Intel is pivoting its strategy to enable ecosystem partners to continue NUC systems product line innovation and growth. ASUS’s expertise and track record delivering industry-leading mini PCs to customers make it ideally suited to continue driving innovation and growth in NUC systems products.

“Thank you, Intel, for your confidence in us to take the NUC systems product line forward. I am confident that this collaboration will enhance and accelerate our vision for the mini PC – greatly expanding our footprint in areas such as AI and AIoT,” said Joe Hsieh, ASUS chief operating officer. “We are committed to ensuring the excellent support and service that NUC systems customers expect.”

What’s Next: Under the proposed agreement, ASUS will receive a non-exclusive license to Intel’s NUC systems product line designs, enabling it to manufacture and sell 10th to 13th Gen NUC systems products and develop future designs. This will enable ASUS to provide product and support continuity for Intel NUC systems customers. ASUS will establish a new business unit called ASUS NUC BU.

Sources: ASUS Newsroom, Intel Newsroom

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